AL YAHYAEI, Nasser; AL SENANI, Iman. Institutional Branding and Media Visibility in Higher Education: A Theoretical Model for Strategic Communication Management. Journal of Cultural Analysis and Social Change, [S. l.], v. 11, n. 1, p. 353–363, 2025. DOI: 10.64753/jcasc.v11i1.3791. Disponível em: http://jcasc.com/index.php/jcasc/article/view/3791. Acesso em: 28 jul. 2026.