KERDPITAK, Chayanan. Effect of Service innovation, Service Quality, Competitive Advantage, and Supply Chain Management on Business Performance of Cultural Tourism Business in Thailand. Journal of Cultural Analysis and Social Change, [S. l.], v. 10, n. 4, p. 4474–4482, 2025. DOI: 10.64753/jcasc.v10i4.3817. Disponível em: http://jcasc.com/index.php/jcasc/article/view/3817. Acesso em: 30 may. 2026.