Giantari, I. G. A. K., Sukawati, T. G. R., Widhiyani, N. L. S., Yulisetiarini, D., Ayudhia, N. P. A. D., Widiantari, D. A. M. D. H., & Riyasa, I. A. P. W. (2025). Developing a Digital Marketing Model to Improve Gen Z Purchase Decisions for Fashion Products in Bali. Journal of Cultural Analysis and Social Change, 10(3), 3264–3281. https://doi.org/10.64753/jcasc.v10i3.4289