NGOC, Dao Minh; MY, Dang Van. Extending the Norm Activation Model: The Moderating Role of Subjective Norms in Tourists’ Responsible Behavior Toward Cultural Heritage of Tourists. Journal of Cultural Analysis and Social Change, [S. l.], v. 10, n. 2, p. 782–792, 2025. DOI: 10.64753/jcasc.v10i2.1681. Disponível em: https://jcasc.com/index.php/jcasc/article/view/1681. Acesso em: 14 jan. 2026.