GIANTARI, I Gusti Ayu Ketut; SUKAWATI, Tjok Gde Raka; WIDHIYANI, Ni Luh Sari; YULISETIARINI, Diah; AYUDHIA, Ni Putu Amrita Devi; WIDIANTARI, Dewa Ayu Made Dwi Hendri; RIYASA, Ida Ayu Putri Widiasuari. Developing a Digital Marketing Model to Improve Gen Z Purchase Decisions for Fashion Products in Bali. Journal of Cultural Analysis and Social Change, [S. l.], v. 10, n. 3, p. 3264–3281, 2025. DOI: 10.64753/jcasc.v10i3.4289. Disponível em: https://jcasc.com/index.php/jcasc/article/view/4289. Acesso em: 2 feb. 2026.