LUMPHAKDI, Kittima. Marketing Information Exposure Behavior through Soft Power: The Korean Drama Popularity Phenomenon among Thai Housewives. Journal of Cultural Analysis and Social Change, [S. l.], v. 11, n. 2, p. 535–541, 2026. DOI: 10.64753/jcasc.v11i2.4967. Disponível em: https://jcasc.com/index.php/jcasc/article/view/4967. Acesso em: 31 jul. 2026.