Malatyinszki, Szilárd, Gréta Odett Bécsi, and Szonja Jenei. “Positive and Negative Impacts of Influencer Marketing on Companies and Society”. Journal of Cultural Analysis and Social Change 10, no. 4 (December 11, 2025): 2242–2254. Accessed February 2, 2026. https://jcasc.com/index.php/jcasc/article/view/3163.