Towards Innovative Teaching and Learning in Entrepreneurship Education: A Conceptual Approach Using Website-Brainstorming Hybrid (WBH) Model

Abstract

A business ideation is simply an idea for a business. The idea can be something simple such as a new product or service perceived to be demanded by the target customers. Among other things, the lack of viability or good business ideas is contributed by the fact that the university graduates’ fear of failure and low risk-taking propensity. Such a situation makes their start-ups vulnerable to uncertainties and failure with very little competence to overcome foreseeable challenges. Therefore, this research aims to improve students’ entrepreneurial characteristic of viable business idea generation of the Incubator 2 Course (BMPE3093). Two (2) different methodologies in improving students’ ability to generate good business ideas for their future career endeavours are aimed to be put to the test, namely i) website (or internet) browsing and, ii) brainstorming activities. The study also proposes a hybrid method which combines technological and traditional ways of stimulating business ideas among entrepreneurship students. In doing so, it will employ a mixed-method approach through Classroom Action Research.  The data collection will be conducted throughout three (3) main phases of action research namely, problem identification, innovative intervention of website and brainstorming approach and, evaluation. This study anticipates findings which could induce a specific confirmatory model for the practicality of the Website-Brainstorming Hybrid (WBH) approach in accelerating and helping entrepreneurship students of the Incubator 2 course to generate good business ideas. The research findings may also prove viable to other relevant courses as well.