Strategy for Increasing Added Value and Determining the Selling Value of Ceramic Product Differentiation, Case in Denpasar City, Bali, Indonesia

Abstract

The purpose of this study is to determine strategies for increasing added value, sales value, and revenue from ceramic product differentiation. The methods used are trend-based cost-plus pricing, the difference between two paired sample means, and product relevance for differentiation. The methods used are: trend-based cost-plus pricing, the difference between two paired sample averages, and product relevance for differentiation. The results showed: 1) the average selling value of ceramic products of various shapes without decoration & photocatalyst was IDR 106,629.30, decorated without photocatalyst was IDR 224,735.37, and decorated & photocatalyzed was IDR 711,489.19 per piece. The provision of decorations increased the selling value by 111.00% and the creation of decorations & photocatalysts increased the selling value by 567.00%; 2) there is a real and significant difference in the average selling value of ceramic products without decoration & photocatalyst with those decorated without photocatalyst and decorated & photocatalyzed with a Sig (2-Tailed) value of 0.002 and 0.000 respectively, which is less than an Alpha value of 0.05 ; and 3) decorations and photocatalysts add to the role of products into disposable, display, and functional objects as a form of differentiation to increase revenue with selling value in the form of: lampshades, ashtrays, flower vases, flower pots, and decorated & photocatalyst tiles.