Exploring the Uses and Gratifications of Metaverse Technology Among Egyptian Youth

Abstract

The study explores awareness, use, gratification, perceived risk, and adoption barriers of metaverse technology among Egyptian youth. This study was based on the Uses and Gratifications 2.0 perspective, which illustrates the way in which media characteristics shape user needs and generate specific motivations for use. The study involved 200 Egyptian youth between the ages of 18 and 40 years, all of whom were familiar with the concept of the metaverse. The information was collected through a questionnaire and demonstrated great exposure and awareness, particularly among female and young respondents. Virtual reality headsets and smartphones were the most embraced metaverse experiences. Respondents enumerated a list of gratifications including speed of media coverage, access to new contents, product previews on the web in electronic commerce, and web visits in education. Safety issues regarding user isolation, health hazards, and privacy of information were also mentioned. Among the prevailing challenges mentioned included inadequate technology infrastructure and public unawareness. Statistical tests revealed low but statistically significant positive correlations between media and technology awareness and satisfaction with commerce. There was no statistically significant correlation for awareness with perceived risk. Socioeconomic status and gender also significantly split opinions on the metaverse. The results reveal high enthusiasm with metaverse applications among Egyptian youth, who need improved infrastructure, enhanced safety standards, and outreach training in safe and inclusive usage.