Socio-Cultural and Educational Dimensions of MSME Transformation in the Digital Era: The Role of Innovative Entrepreneurship Learning

Abstract

This study examines the socio-cultural and educational dimensions of Micro, Small, and Medium Enterprise (MSME) transformation in Central Java, Indonesia. Focusing on the batik industry as a cultural and economic symbol, the research explores how Innovative Entrepreneurship Learning (IEL) fosters Digital Entrepreneurship Behavior (DEB) through creativity, knowledge sharing, and cultural adaptation. Using a quantitative approach involving 240 MSME owners and managers, the study reveals that entrepreneurship education, creativity, and knowledge sharing significantly influence IEL and DEB. More than an economic shift, digital transformation among MSMEs represents a cultural evolution where traditional values intersect with technological innovation. IEL emerges as a key mediator that bridges learning, innovation, and cultural sustainability. The findings highlight the importance of culturally responsive and inclusive entrepreneurship education in strengthening digital resilience, empowering women entrepreneurs, and promoting sustainable community development. This research contributes to interdisciplinary discussions on entrepreneurship, local wisdom, and socio-digital adaptation, offering insights into how education and culture can drive inclusive growth in Indonesia’s creative economy.