Cultural Dimensions of Human Resource Practices in Saudi Arabia: Navigating Identity, Diversity, and Social Change in STC

Abstract

This study investigates the impact of Human Resource (HR) practices on organizational cultural adaptation and employee engagement in the Saudi Telecommunications Company (STC), which is based in the Kingdom of Saudi Arabia. The study examined five HR dimensions: cultural diversity management, digital HR transformation, HR practices related to innovation, HR practices related to values, and employee empowerment. A quantitative survey method was informative, including the distribution of data through 300 questionnaires to STC employees, with 250 valid for statistical analysis using SPSS 28. Descriptive statistics, reliability analysis, Pearson correlation, and multiple regression statistical methods were employed. The study results revealed that all five dimensions related to HR enhanced organizational cultural adaptation and employee engagement with significance. These study results emphasize consideration for strategies that include aspects of cultural awareness, technology in HR, and innovative and values-based strategies to promote employee engagement, commitment, and resilience within the organization. This study contributes to the strategic HRM literature of emerging economies and presents to strategic HR leaders’ important implications for practices that complement the goals of Saudi Vision 2030.