Impact of Hofstede’s Cultural Dimensions on Sustainable Performance: The Moderating Role of Proactive Personality

Abstract

The purpose of the present study, is to examine the impact of Hofstede cultural values on sustainable performance in public sector in Jordan. Specifically, the study is testing the mechanism the moderating role of proactive personality between Hofstede cultural values and sustainable performance. The study sample consist of 430 respondents from different public organizations in Jordan. For testing the main, sub, and moderation hypotheses the study used PLS software. The results found that Hofstede cultural values dimensions (low power distance and Indulgence) has a positive effect on sustainable performance dimensions (social performance and environmental performance), also the study found that proactive personality moderate the relationship between Hofstede cultural values and sustainable performance.