Quantitative Turnaround Strategy for Green Tourism and Food Security in Yogyakarta's Lumbung Mataraman Model

Abstract

Green tourism constitutes a multidimensional paradigm prioritising holistic sustainability, specifically environmental conservation, social responsibility, and equitable economic benefits for local communities. This study undertakes a rigorous investigation into the strategic development of green tourism, operationalised through the Lumbung Mataraman initiative, across the regencies of Gunungkidul, Bantul, and Kulon Progo within Yogyakarta's Special Administrative Region (DIY). The core research inquiry addresses the complex institutional and practical integration of village-level food security programmes into robust, locally-responsive sustainable tourism practices. The methodological objective was to quantitatively ascertain the definitive opportunities, challenges, and implementation strategies. Data acquisition was executed via a qualitative research design, employing in-depth interviews and focused group discussions, with advanced data processing facilitated by NVivo 12 software. Crucially, the strategic analysis employed a novel Coding Frequency Weighted SWOT Analysis. The quantitative findings yield a definitive strategic position in Quadrant II (Turnaround Strategy), evidenced by an External Factors Analysis Score (EFAS=1.00) that significantly outweighs the Internal Factors Analysis Score (IFAS=-0.22). The dominant systemic weaknesses involve a critical shortage of trained human capital and severely inadequate infrastructure, while the principal opportunities are anchored in the substantial allocation of the Privilege Fund and surging market demand for educational agro-tourism. Consequently, the research prescribes an immediate Weakness-Opportunity (W-O) strategy, demanding targeted interventions in capacity building, institutional strengthening, and aggressive agricultural diversification to stabilise the model's foundation before expansion. These empirical insights provide a robust, data-driven framework for policymakers and local stakeholders committed to enhancing rural development through genuinely integrated food security and tourism agendas.