Improving Tax Planning Practices and Their Impact on the Market Value of Companies Engaged in Sports Services Activities

Abstract

The study aimed to identify the impact of tax planning practices on the market value of companies engaged in sports services activities. The study population consisted of companies engaged in sports services with investment activities in the sports sector, according to the Sports Law No. (71) of 2017. The researchers selected a purposive sample of these companies, which amounted to (11) companies, and applied the study to the employees of the concerned companies, which amounted to (243) people. In addition, a pilot sample of (30) individuals was selected from outside the main research sample, Data and information were collected based on reports from the Ministry of Youth and Sports, financial reports of companies engaged in sports service activities, as well as a questionnaire on tax planning practices administered to the study sample, The study concluded that tax planning practices have an impact on the market value of sports service companies. In addition, there are differences in tax planning practices among the companies studied.