This Smart Hotel is all about Sustainability! Impact of Perceived Compatibility, Perceived Enjoyment and Perceived Usefulness on Sustainable Travel Intention

Abstract

The advent of the Internet of Things (IoT) has engendered novel opportunities within the tourism industry. Smart hotels, which are defined by their reliance on IoT-driven technologies, have emerged as dynamic ecosystems that significantly enhance the overall travel experience. The purpose of this study is to examine the impact of perceived compatibility, perceived enjoyment and perceived usefulness of a smart hotel on sustainable travel intentions. A quantitative study was conducted with a sample of 250 tourists who are familiar with using smart applications. Structural Equation Modelling (SEM) was employed to analyse data, which confirmed all the causal relationships between the variables in the research model proposed.