The Impact of Artificial Intelligence on Graphic Design from the Perspective of Motion Design and Animated Characters in Universities as a Model

Abstract

This research explores the impact of artificial intelligence (AI) on graphic design students at University, specifically focusing on motion design and animated characters. The study aims to investigate the relationship between AI awareness, usage, and creativity enhancement among design students, as well as to assess how AI tools influence their design processes. The population for this study consisted of graphic design students from five Egyptian universities, with a sample of 156 students from 6 University. The research employed a mixed-methods approach, combining both quantitative and qualitative data collection methods. A structured questionnaire was administered to collect data on students' AI awareness, usage, and perceived impact on creativity, while interviews were conducted to gain deeper insights into their experiences. The statistical analysis included correlation, regression, and ANOVA tests to examine the relationships between key variables. The results revealed a significant positive correlation between AI awareness and usage, with higher levels of awareness leading to more frequent use of AI tools. Regression analysis indicated that both AI awareness and usage significantly predicted students' perceptions of enhanced creativity in motion design and animation. Additionally, ANOVA results showed significant differences in AI usage across academic years, with advanced students (3rd and 4th years) reporting higher usage of AI tools compared to first- and second-year students. Based on the findings, the study recommends that universities integrate AI tools into the curriculum from the first year, offer specialized workshops to enhance AI skills, provide access to AI software, and foster collaboration between design and AI experts. Additionally, ethical concerns regarding AI's role in creative work should be addressed, and future research should explore the long-term effects of AI on students' careers in design. This research underscores the importance of AI in shaping the future of graphic design education and creative industries.