From Technology to Experience: How Smart Tourism and Attraction Attributes Shape Visitor Satisfaction

Abstract

This study investigates the influence of smart tourism technologies (STTs) and attraction attributes (ATTs) on the creation of memorable tourism experiences (MTEs) and their subsequent impact on visitor satisfaction in Jakarta’s urban tourism context. The research was conducted using data collected from 408 respondents through structured questionnaires, the study employs structural equation modeling (SEM) to examine the relationships between these variables. The findings reveal that while both STTs and ATTs significantly contribute to MTEs, attraction attributes have a stronger impact on enhancing visitor experiences. Furthermore, MTEs serve as a key determinant of visitor satisfaction, highlighting the importance of well-maintained attractions, high-quality visitor services, and cultural preservation. The study underscores that although smart tourism technologies enhance engagement and convenience, their effectiveness depends on their integration with core attraction attributes. These findings provide practical implications for destination managers and policymakers, emphasizing the need to balance technological advancements with fundamental aspects of attraction management to enhance visitor experiences and satisfaction. This research contributes to the growing body of literature on smart tourism by offering empirical insights into how technology and destination attributes interact to shape memorable experiences in an urban tourism setting.