The Communication Value of Traditional Chinese Cultural Content in Costume Dramas

Abstract

This study aims to analyze the role of costume dramas in communicating traditional Chinese cultural values and narratives and examine audience perceptions and reception of traditional Chinese culture through costume dramas. Findings indicate that Chinese costume dramas effectively convey traditional values such as Confucian ethics, filial piety, and respect for hierarchy. Audience reception varies based on cultural proximity, with East and Southeast Asian viewers demonstrating higher engagement, while Western audiences rely more on subtitles and external research. Additionally, streaming platforms play a crucial role in global dissemination, enhancing accessibility and cross-cultural interaction. However, challenges such as historical inaccuracies, government censorship, and commercialization remain concerns. Despite these challenges, costume dramas contribute significantly to China's soft power and cultural diplomacy, shaping domestic and international perceptions of Chinese heritage.