The Forms of Constructing the Advertising Image in the Qur'anic Parable: Rhetorical Construction as a Choice

Abstract

This study explores rhetorical construction and its effective role in shaping a vibrant and dynamic advertising image that transforms abstract meanings into tangible sensory representations, thereby increasing appeal and impact on the recipient. Rhetorical techniques such as simile and metaphor, among others, have contributed to making the Qur’anic parable more comprehensible and meaningful. These techniques also enhance the depth and suggestive power of the parable, granting it an advertising communicative force that adds aesthetic dimension and effectiveness to the image aligning it with the objectives of advertising.