Examining Stakeholder Engagement in the Advancement of Marine Tourism: A Case Study of Bushehr Port, Iran

Abstract

This study aimed to identify the factors influencing marine tourism development in Bushehr Province. After a focus group was established, the data were collected from stakeholders and key informants of all cities in Bushehr. The results of the study identified the strengths, weaknesses, opportunities, and threats (SWOT) for the development of marine tourism in Bushehr Province. The findings suggest that policymakers at Bushehr should consider leveraging opportunities such as regional, historical, local, traditional, and natural assets. Additionally, establishing platforms and conditions that facilitate the readiness and involvement of all tourism-related organizations is crucial. Emphasizing strengths such as passenger carrying capacity and the border market could prove vital in enhancing the status of marine tourism in Bushehr Province.