Evaluation of Chinese Chaozhou Embroidery Clothing Product Design from the Perspective of Pattern Innovation

Abstract

This study aims to evaluate and position Chaozhou embroidered clothing products in Chaozhou City, Guangdong Province, China. As a characteristic cultural treasure of Chaozhou City, Chaozhou embroidery has profound historical heritage and exquisite craftsmanship. The research analyzed the cultural value, market awareness, product design status and future development trends of Chaozhou embroidered clothing products through literature review, expert consultation, consumer research, field visits and data statistical analysis. The study found that there is room for improvement in the current Chaozhou embroidery clothing products in terms of cultural value presentation, design innovation, market competitiveness and industrial sustainability. To this end, strategies such as deeply exploring cultural values, innovating design concepts, enhancing brand competitiveness and focusing on sustainable industrial development are proposed.