A Semiotic Approach to the Design Strategy of Stationery Items in Gansu bamboo slips Culture

Abstract

This study examines the cultural and design techniques of Han Dynasty bamboo slips from Gansu from a semiotic standpoint, viewing the slips as both administrative tools and cultural emblems. Using Saussure's signifier and signified framework, Barthes' myth theory, and Eco's sign classification, the study deconstructs bamboo slips across visual, material, and semantic dimensions to reveal their layered meanings in clerical calligraphy, binding formats, and narrative inscriptions. Building on this theoretical foundation, the study presents the SFS model, which includes symbol translation, functional adaptation, and scenario integration, as a systematic design approach for translating bamboo slip culture into modern stationery goods. Case studies of a modular pen holder, a calligraphy brush stand, and an ink stone show how symbolic narratives, material metaphors, and technological advancements like CNC carving and AR/NFC interaction can bring historical authenticity to modern user experiences. Mixed-method evaluations integrating eye-tracking research, usability testing, and user interviews reveal that symbolic recognition and narrative intensity greatly improve cultural identity, while digital interaction is more engaging for younger audiences. The findings add to design history, semiotics, and cultural heritage by providing a reusable technique for incorporating traditional symbolism into creative enterprises, supporting sustainable practices, and furthering the living transmission of regional culture in contemporary situations.