Sport Psychology as an Agent of Cultural Deconstruction: Challenging Gender and Disability Stereotypes through Performance and Participation

Abstract

Sport is a powerful cultural institution that not only reflects but also reinforces societal norms, especially those related to gender and ability. Traditional sport psychology focuses on individual performance and often overlooks broader socio-cultural contexts. This article advocates a critical shift toward a Cultural Sport Psychology (CSP) model grounded in cultural praxis to realize sport's potential as an agent of social change. Using an intersectional and deconstructive framework, we explore how CSP-informed interventions can actively challenge and dismantle deeply rooted cultural stereotypes about gender and disability. We illustrate how psychological strategies can decenter the 'feminine ideal' and redefine hegemonic masculinity, while also supporting Para-athletes in navigating the ableist gaze and fostering competence-based self-representations. Additionally, we highlight the essential role of interdisciplinary education and corporate responsibility, particularly within the framework of the UN Sustainable Development Goals (SDGs), to enable cultural transformation. By positioning athletes as agents of cultural change and engaging in systemic transformation, sport psychology can transcend its traditional focus, becoming a key discipline in the global movement for inclusion and social justice.