Exploring The Use of Digitalised Slang in Verbal Communication Among Generation Alpha

Abstract

Language is a dynamic form of human heritage, continually shaped by cultural exchange, technological change, and generational interaction. Among today’s youngest digital natives, Generation Alpha (born 2010 onwards), slang has emerged as a distinctive mode of verbal communication, reflecting the evolution of communication patterns in contemporary contexts. This study examines (i) the types and functions of slang used by Generation Alpha, and (ii) the factors influencing their adoption, including the influence of Gen Z, social media, and peer culture. Guided by Allan and Burridge's theory of slang type and function, a qualitative approach was employed through semi-structured interviews with seven Malaysian participants aged 12–15. Data were analysed through condensation, coding, and meaning interpretation, revealing slang types such as fresh and creative, flippant, imitative, acronym, and clipping, with functions including addressing, humiliating, and expressing impressions. Imitative slang (30%) and fresh and creative slang (30%) were most prevalent. “Digitalised slang” such as adk, rizz, skibidi, was shaped by digital platforms, gaming environments, and sibling interaction. While these terms are often short-lived, they embody a dynamic, culturally embedded form of communication that carries meaning, identity, and belonging within peer communities. The findings highlight slang as a contemporary layer of intangibles in communication, showing how interaction adapts to the digital era while preserving the age-old role of language as a marker of shared culture and social connection.