AI-Driven Tools and Their Impact on Creativity in Graphic Design

Abstract

This research assesses how AI-enabled tools affect creativity within the area of graphic design, specifically measuring the effect of AI tools on creativity, efficiency, idea diversity, design quality, experience, originality, and quality of the design for six different hypotheses. Using a quantitative correlational research design, 180 professional and semiprofessional graphic designers were sent a structured online questionnaire. The AI-enabled tools and creativity, idea diversity, design quality, and efficiency were related positively and significantly using MANOVA, ANOVA, and multiple regression. Experienced designers integrating AI showed the greatest improvement, while over using AI technology leads to a loss of originality and a lack of personal signature to the work. Overall, AI tools should encourage increased human creativity, and so should be incorporated alongside traditional tools. Design professionals and institutes should intentionally adopt AI to maintain creative originality and personal signature.