A Study on the Current Status of Communication and Behavioral Responses of the Young Generation to Mainstream Melody Songs

Abstract

This study investigates the current status of communication and the behavioral responses of the Young Generation toward Mainstream Melody Songs in contemporary China. Against the backdrop of rapid globalization and media convergence, the dissemination of musical culture has become increasingly diversified, prompting questions about how mainstream ideological songs are perceived and internalized by young audiences. Using a mixed-methods design combining questionnaires, semi-structured interviews, and focus group discussions, data were collected from university students in Guangzhou, covering exposure frequency, communication channels, cognitive understanding, emotional reactions, and related behavioral practices. Findings reveal that although most young people have encountered Mainstream Melody Songs, the frequency of active exposure remains relatively low. New media—particularly short-video platforms—serve as the dominant channels, while the influence of traditional media continues to decline. Cognitively, students demonstrate clear understanding of well-known patriotic or historically significant songs but show limited familiarity with older or niche works. Emotionally, most respondents report moderate resonance, with strong preference for songs that integrate contemporary musical elements or reflect relatable youth experiences. Behaviorally, young audiences participate in singing and sharing primarily during festivals or campus events, though innovative activities such as short-video creation increase engagement. The study concludes that aligning Mainstream Melody Songs more closely with youth culture, incorporating modern music styles, and enhancing interactive communication strategies can significantly improve dissemination effectiveness. Recommendations emphasize creative innovation, new-media-driven promotion, diversified campus activities, and strengthened educational integration. These findings offer both theoretical contributions to music communication studies and practical implications for cultural promotion and youth ideological education.