Non-verbal Communication in Chinese Entertainment News Program

Abstract

This study investigates the non-verbal communication methods and their effects in Chinese entertainment news programs, focusing on how hosts enhance program appeal and persuasiveness through facial expression management, body movements, spatial distance, and clothing styles. It further examines how these non-verbal elements complement spoken Mandarin communication to improve the overall effectiveness of program delivery and influence audience perception. This study employs a qualitative multiple-case analysis design, integrating literature analysis with in-depth case studies. First, relevant broadcasting and non-verbal communication theories were reviewed to establish a conceptual foundation. Subsequently, representative Chinese entertainment news programs were selected for case studies, analyzing hosts’ non-verbal behaviors—including facial expressions, postures, space utilization, and clothing styles—across different communication contexts. The theoretical insights were then integrated with practical observations to develop a systematic non-verbal communication strategy for entertainment news hosting. The results reveal that appropriate non-verbal expressions significantly reduce the psychological distance between hosts and audiences, enhance program affinity, and strengthen emotional engagement. Techniques such as smiling, maintaining eye contact, using expressive gestures, adopting confident standing postures, controlling spatial distance, and selecting suitable clothing styles were found to create a synergistic effect with verbal expression. This synergy shapes program atmosphere, reinforces emotional communication, and enhances persuasiveness, ultimately meeting audience expectations for authenticity and interaction. Non-verbal communication is a critical component of effective hosting in Chinese entertainment news programs. Its integration with verbal expression not only improves audience perception but also increases the persuasive power and appeal of program delivery. The study recommends that systematic training in Mandarin non-verbal communication be incorporated into broadcasting and hosting art education. Training modules should focus on expression management, body language control, and image design, ensuring the organic integration of non-verbal skills with verbal communication to enhance hosts’ media literacy and audience engagement.