Narrative Design and Cultural Inheritance Effect of Gannan Hakka Cultural Creative Products

Abstract

As an innovative design idea, the narrative design has gradually entered the design field, providing an effective bridge for the communication and information transmission between the works and the users. However, in the cultural and creative product design, the application of narrative design is still relatively limited. With the improvement of living standards, peoples demand for spiritual and emotional satisfaction has increased, and the design of cultural and creative products is also facing a new breakthrough demand. Relying on narrative design thinking, designers can dig out problems and enrich the design Angle with the help of narrative structure in product development, so as to inject innovative connotation. Based on the characteristics of Gannan Hakka cultural creative products, this paper discusses the narrative design method suitable for cultural creative products. The paper establishes the narrative theme guided by the cultural text and the user needs, responds to the user needs through the story situation setting, and gradually integrates the theme text with the plot structure, and combs the narrative logic to guide the design practice.