Trends in the Application of Artificial Intelligence in Hungary

Abstract

Artificial intelligence (AI) technologies are increasingly shaping economic and organisational processes worldwide, including in Hungary. This study examines current trends in the application of artificial intelligence in Hungary, with a particular focus on its role in innovation management across key sectors such as education, healthcare, public administration, and agriculture. The primary objective of the research is to assess whether the development of AI has a positive impact on these sectors and to explore the significance of AI in the innovation management of agricultural organisations. The research applies a mixed-methods approach. Secondary research is based on the analysis of domestic and international scientific literature, policy documents, and strategic reports. Primary research includes a quantitative online questionnaire survey conducted among 102 respondents working in various sectors, complemented by qualitative in-depth interviews carried out within an agricultural organisation. The collected data were analysed using descriptive statistical methods and qualitative content analysis. The results show that artificial intelligence-based solutions significantly support work efficiency, data management, communication, and decision-making processes. Most respondents perceive AI as a complementary tool that enhances human capabilities rather than replacing jobs. In agriculture, AI plays a particularly important role through precision farming, predictive analytics, automation, and sustainability-oriented solutions. The findings confirm that artificial intelligence contributes positively to innovation management, sectoral performance, and long-term competitiveness in Hungary. The study concludes that embracing AI technologies, alongside continuous skill development, is essential for organisations seeking sustainable growth and resilience in a rapidly changing economic environment.