The Effect of Green FinTech Platform Transparency on Sustainable Investment Intention: The Mediating Role of Perceived Credibility

Abstract

This study examines the effect of Green FinTech platform transparency on sustainable investment intention, with a focus on the mediating role of perceived credibility. Based on signaling theory, the research proposes that transparent disclosure practices enhance investors’ perceptions of platform credibility, which in turn fosters stronger intentions to engage in sustainable investments. Data were collected from 255 respondents using a structured questionnaire and analyzed using structural equation modeling. The results indicate that green fintech platform transparency has a significant positive impact on both perceived credibility and sustainable investment intention. Additionally, perceived credibility partially mediates the relationship between transparency and investment intention. These findings offer important theoretical contributions by demonstrating the dual pathways through which transparency influences sustainable investment behavior. Practically, the study underscores the necessity for Green FinTech platforms to prioritize transparent communication and credibility-building strategies to effectively mobilize capital toward environmentally responsible investments.